I've sat in 130+ AI buying conversations with $10M to $1B companies over the past 2.5 years. Every operator I talk to is under the same pressure to "do AI" and getting sold to from every direction.

It's a lot of noise with almost no signal.

Mid-market operators can't tell which AI workflows would actually move their business forward, or where the data to feed them even lives.

And so they're left with two options: freeze and fall behind, or buy a multi-month platform build that's still searching for a job to do.

After nearly three years in these rooms, here's what I believe:

> One tightly-defined AI workflow with a measurable number attached beats a platform and a moonshot.

> A $10M to $1B operator can impact the entire company with just one AI workflow. A billion-dollar enterprise can't.

> You can validate an AI workflow in 14 days before you spend real money. If a workflow can't beat the manual way, kill it.

> Your most valuable data is hidden across email inboxes, documents, and your people's heads.

That's the signal nobody is talking about. That's the signal mid-market operators need.

So I'm starting Hidden Data.

Hidden Data is my weekly newsletter helping mid-market operators under pressure to "do AI" achieve tangible outcomes.

Every Tuesday: real patterns from conversations with $10M to $1B businesses. The AI workflows top mid-market companies are building, the hidden data they're using, the results with real numbers, and one takeaway to run on your own business.

Five minutes a week. Real patterns. Real numbers. Real outcomes. No vendor pitch.

Issue #1 goes out Tuesday, August 18. Can’t wait to share it with you.

If you run a mid-market company and want the signal without the sales pitch, early access is open now

Zach

Founder & CEO, OutcomeCatalyst